Da’ Healerz Built A Genre Tag And Shot The Video On A Bison Ranch. That’s The Whole Pitch.
Da’ Healerz call their sound “Heal Hop,” built the Heal Talk EP around it, and shot the “Abundant” video at Bullbourne Bison Ranch in Cornersville — about an hour south of Nashville. Rare Breed LLC runs the business side; UMC has stayed on the coverage.
The video for Da’ Healerz’s “Abundant” was shot at Bullbourne Bison Ranch in Cornersville, roughly an hour south of Nashville — not a soundstage, not a city block, an actual bison ranch. That location choice tells you most of what you need to know about how deliberate this project is.
The group calls their sound “Heal Hop,” and it lives under the Heal Talk EP. Giving a lane its own name instead of settling for a generic “conscious rap” tag is a branding decision, not an accident — it gives the project something to build a catalog, a visual identity, and a message around instead of just a mood.
Rare Breed LLC runs the business side of it, which means Da’ Healerz is operating like a company with a release calendar, not a loose creative project without a back office. UMC has stayed on as a blog partner through the rollout, giving the Heal Hop era consistent coverage rather than a one-time write-up.
It’s Da’ Healerz’s own name for their lane, sitting under the Heal Talk EP. Instead of leaning on a catch-all label like conscious rap, they gave the sound its own identity — something a group can build merch, visuals, and a whole era around instead of one song at a time.
It was shot at Bullbourne Bison Ranch in Cornersville, Tennessee, about an hour outside Nashville. Open land, animals, real distance from the city — that’s a visual choice that backs up the “Heal” branding literally instead of just repeating hip-hop video tropes.
Rare Breed LLC. Having a company name attached to the releases means Da’ Healerz is treating this as an actual operation, with the structure that implies, not a side project.
UMC has been on it as a blog partner, giving Heal Hop steady coverage through the release cycle instead of a single mention and nothing after.
All three point at the same idea — healing as an identity, not just a song title. The name, the imagery, and the company behind it are all built to reinforce each other instead of existing as separate pieces.
A made-up genre tag is easy to laugh off until you see a group actually build a full release cycle around it — EP, video, business entity, ongoing coverage. Da’ Healerz did the second thing. Whether Heal Hop becomes a real corner of the Nashville scene or stays this group’s own lane is the next thing to watch.